Showing posts with label lebron james miami. Show all posts
Showing posts with label lebron james miami. Show all posts

Wednesday, October 27, 2010

LeBron James New Ad Attempts To Repair His Image

LeBron James is attempting to win back some fans with his new Nike Commercial. The ad portrays the controversial moments in James' life, from high school to the infamous decision, while also having some fun with a parody of Miami Vice. Throughout the piece, LeBron asks the viewer "what should I do?" while providing a list of possible decisions.

James' Nike ad is much more effective than Tiger Woods' video, in which the disgraced golfer tried to win back fans by using his deceased father. Many are claiming James ripped off Woods in the ad, however James' is more humorous and much longer. Nike writes the commercials, not the athletes, and James was likely doing whatever his PR team instructed him to.

While the ad does a good job of juggling both a sincere LeBron with the joking, fun-loving star we have seen in years, it fails to address why James has become so unpopular. It wasn't so much the decision James made, it was how he did it: using national TV and staging his back-stabbing of Cleveland in a Boys' and Girls' Club building. In the add LeBron asks "should I become a Villian?" and at this point, it might not be a bad idea.

Friday, July 9, 2010

Lebron James Decision to go to Miami Makes Sense

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 Lebron James' decision to go to Miami makes sense.  After listening to the whining of all of the old school players, coaches and sports analysts - who claim that it hurts the game of basketball to lump all of the star players on one team (cough cough - the Lakers for the last 10 years), Miami still looks a hell of a lot better than frickin' Cleveland.

Before you judge or say one word..............have you ever actually BEEN to Cleveland, Ohio?  There is literally NOTHING pleasant or fun or even mildly interesting in that town.  It is a ghetto ridden, one cigarette at a time selling, metro bus riding, don't even think about walking around after dark city that makes you want to get on the earliest plane possible to get out.  Okay, now think about Miami.  Sunshine, beaches, the other kind of "beaches", and a community that in the last 2 years has put more momentum behind their sports programs than any other city in the United States.  Miami is FULLY dedicated to their sports teams.  Local celebrities (yes, Miami actually has celebrities that LIVE there) are all rallying around the Miami Dolphins like it was their job.

I love the energy that I'm seeing in Miami that has gathered around their sports organizations like a warm fire - or wait, they don't need a warm fire in Miami - the temperature is already perfect.  Miami will certainly be one of the top teams in the NBA with the addition of Lebron James, coupled together with Dwayne Wade and company, and his decision to make the move to Miami will prove to be very rewarding for everyone.  Everyone, that is, except Cleveland, Ohio.

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